On the 14th of June in the Chamber of Commerce and Industry of the Russian Federation the II National conference «The promotion of regional and product brands of Russia» was held. The President of ICWAG L. Gelibterman was invited to this event. Within the conference the plenary session under the chairmanship of the Vice-President of the RF CCI V. Dmitriev was arranged, as well as the round tables on the territorial and touristic branding.
The Vice-President of the Chamber of Commerce and Industry of the Russian Federation noted the importance of development and promotion of Russian brands, improving its recognition, production the domestic goods of high-quality, that can compete in foreign markets, especially within solving problems of import substitution. He also pointed out the key importance of supporting and developing the goods and services export.
The Round table participants considered the issues, related to the tasks of the development of the institute of appellations of goods origin in Russia and the territorial identification of domestic brands for their effective promotion. The discussion also included a deliberation about the parameters of evaluation of the qualifications in the hospitality industry in different Russian regions and their experience in the regional tourist brands creation.
The representatives of public authorities, Chambers of Commerce and Industry and the business community from more than 30 Russian regions took part in the conference.
14.06.2017 Post-release of the RF CCI — The II National conference «The promotion of regional and product brands of Russia» was held in the RF CCI