The festival «Genius of the place» was held in Perm for the third time. It traditionally covers the themes of books, travelling and urban culture. On August 23, Leonid Gelibterman took part in the pre-convention tour «Taste of the place – Ilyinsky». Experts from several regions of Russia discussed the search for gastronomic identity of the Perm Krai municipalities through an example of the Stroganov dynasty estate in the Ilyinsky village. On August 24, the president of the ICWAG made a presentation «The phenomenon of gastronomy tourism» within the section «Rural and gastronomy tourism as a factor in sustainable development of the territory» in Perm. In addition to participating in the festival program, Leonid Gelibterman had negotiations with members of the Government of Perm Krai, met with leading restaurateurs of the region and gave several interviews to the regional media.