The first tourism congress of regions of the North of Russia took place in the Republic of Komi on 11-23 March 2021. Experts from 20 regions of the country got together in the capital of the Republic of Komi in order to discuss the future development of the tourism sector of North of Russia, and find creative and productive solutions. President of ICWAG Leonid Gelibterman participated in the work of congress. In particular, he performed as a speaker during a panel session «Territorial Marketing. How to «sell» your region». He also created the thematic workshop «Tastes of the North: Gastronomy as a driver of tourism development». During his trip to the Republic of Komi, President of ICWAG also visited several local food industry manufacturers and attended a meeting of the Republic’s restaurateurs. Collaborative events on developing the region in Russia and abroad were set with the Ministry of Culture, Tourism and Archives of the Republic of Komi.